SC Department of Agriculture
It’s hard to argue with the value of eating local. And it’s hard to actually do it. This pitch campaign reframed the narrative around local food and built awareness for the Certified SC Grown brand, giving SC shoppers a practical way to support farmers and power agriculture across the state.
It Takes A Village
A profile of Chef Greg McPhee and his vibrant, vegetable-forward cuisine as he shares his version of the traditional Italian Feast of the Seven Fishes on the eve of opening his first restaurant, The Anchorage—now a critically acclaimed, James Beard Award semi-finalist.
What’s fresh about a luxury resort spa? A wellness approach that looks beyond regenerative treatments to the whole life. This brand identity launch for Blackberry Farm’s new spa and wellness program found roots in the balanced, cyclical rhythms of nature.
Shape of Success
A profile of East Fork Pottery, the cult-favorite ceramics studio (founded by a Matisse!), at a pivotal time: scaling to put their plates and bowls on many, many more tables across the nation.
Chasing world-renowned chefs, counting Michelin stars, composing tweets—this high-energy brand strategy and social campaign equipped Michelin to celebrate the release of its 2015 city guides and their 10th anniversary in NYC.
A travel feature on Richmond, VA exploring a staid, genteel capitol city that has been reborn as the style leader of the South—thanks to its energetic visionaries and endless tide of talented VCU students.