I partner with companies and agencies to help brands find their way and flourish.
Tredway
Brand Positioning & Website
Founded by some of the boldest, most accomplished leaders in affordable housing development, Tredway needed a brand and a website that could match their group’s unique vision, experience, and approach. I worked with their team to help reposition the brand and refresh their verbal identity before writing copy for a new website.
Role: Brand Strategy, Copywriting
Collaborators: Walker Reed
View Site →
John Deere
2022 Global Sustainability Report Website
John Deere is committed to stewarding a more sustainable world. When the global company received their 2022 sustainability report, they needed to transform 100+ pages of dense reporting into a compelling web experience that could summarize progress, highlight powerful stories, and show impact. I worked with a creative director to concept a visual and narrative flow that could balance the company’s mission with the current brand campaign.
Role: Concept, Copywriting
Collaborators: EP+Co.
Le Creuset
Product Positioning & Messaging
Le Creuset decided to reinvigorate consumer interest for one of their core color offerings, Caribbean, by giving it the new color launch treatment. I developed a conceptual messaging platform and supporting launch content that captured the breezy spirit of the island-inspired blue. “A Vacation Every Time You Cook” capitalized on seasonal interest in coastal travel to engage new and existing followers.
Role: Concept, Copywriting
Forge Search
Brand Development & Positioning
When founder and CEO Rhiannon Poore decided to launch her own boutique recruiting firm, she was determined to build a different way to recruit. She needed a brand that could reflect the people-first commitment to empathy and excellence that would define Forge. I worked closely with the founder to help shape the brand from her first entrepreneurial glimmer of an idea to the brand launch.
Role: Naming, Verbal Identity, Brand Positioning, Copywriting
Collaborators: Jivan Davé
View Site →
Rubbermaid Brilliance
Marketing Campaign
The Rubbermaid team at EP + Co. tapped me to help bring their creative strategy for Rubbermaid’s premium, high-performance line of storage containers to life in a campaign targeted to a new demographic. I fleshed out concepts for the videos grounding the campaign and developed a range of social and digital executions.
Role: Concept, Copywriting
Collaborators: EP + Co.
The Interluxe Group
Brand Positioning & Website
Boutique marketing agency Interluxe creates immersive activations for a range of luxury brands, but needed a brand refresh and new website that could match the caliber of experience and insight they deliver. I worked with the Interluxe team to uncover their firm’s distinct point of view and distill it to a precise, powerful voice.
Role: Brand Strategy, Copywriting
Collaborators: Walker Reed
View Site →
SC Department of Agriculture
Brand Awareness Campaign
It’s hard to argue with the value of eating local.…And it’s hard to actually do it. This pitch campaign was designed to reframe the narrative around local food and build awareness for the Certified SC Grown brand, giving South Carolina shoppers a practical way to support farmers and power agriculture across the state.
Role: Concept, Creative Direction, Copywriting
Collaborators: Jivan Davé, FerebeeLane
CaroMont Health
Brand Marketing Campaign
You can’t change perceptions if people never even think about you. This marketing campaign to re-introduce an award-winning independent health system to the community set out to do both.
Role: Concept, Copywriting
Collaborators: FerebeeLane, Henry Corra
