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Le Creuset

 

One part California cool, one part mid-century modern, and two parts post-war suburban paradise, this branding and marketing campaign launched Le Creuset’s first ever multi-color release.

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CaroMont Health

 

You can’t change perceptions if people never even think about you. This marketing campaign to re-introduce an award-winning independent health system to the community set out to do both.

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SC Department of Agriculture

 

It’s hard to argue with the value of eating local. And it’s hard to actually do it. This pitch campaign reframed the narrative around local food and built awareness for the Certified SC Grown brand, giving SC shoppers a practical way to support farmers and power agriculture across the state.

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Greg McPhee The Anchorage

It Takes A Village

 

A profile of Chef Greg McPhee and his vibrant, vegetable-forward cuisine as he shares his version of the traditional Italian Feast of the Seven Fishes on the eve of opening his first restaurant, The Anchorage—now a critically acclaimed, James Beard Award semi-finalist.

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Blackberry Farm

 

What’s fresh about a luxury resort spa? A wellness approach that looks beyond regenerative treatments to the whole life. This brand identity launch for Blackberry Farm’s new spa and wellness program found roots in the balanced, cyclical rhythms of nature.

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Shape of Success

 

A profile of East Fork Pottery, the cult-favorite ceramics studio (founded by a Matisse!), at a pivotal time: scaling to put their plates and bowls on many, many more tables across the nation.

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Michelin

 

Chasing world-renowned chefs, counting Michelin stars, composing tweets—this high-energy brand strategy and social campaign equipped Michelin to celebrate the release of its 2015 city guides and their 10th anniversary in NYC.

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Venture Capital

 

A travel feature on Richmond, VA exploring a staid, genteel capitol city that has been reborn as the style leader of the South—thanks to its energetic visionaries and endless tide of talented VCU students.

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Against the Current

 

A personal essay about going to the beach, about the family traditions we make and the ones we’re born into.

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ADDITIONAL ARTICLES