I am fascinated by the complexities of the human experience, how personal—and yet how universal—our journeys can be. I write to understand what moves people and to influence the paths they take. English major turned copywriter, I spent the first part of my career working at several agencies, where I honed my skills in strategy, brand identity, and narrative, before deciding to work independently.

My interest—for both advertising and editorial work—lies in unspooling the story I’m given to find the story worth telling. I’ve applied this lens to work for brands that include Le Creuset, Blackberry Farm, BMW, Lenovo, John Deere, and Michelin. I also write magazine articles, where I cover food, beverage, art, culture, and travel. In my free time, I put out a newsletter called yard violet. You can read more about it here.

I live in beautiful Greenville, SC with my husband and our three little boys. I like Saturday long runs, late afternoon sunlight, blazing hot baths, lingering dinner parties, and toast with good, salted butter. Oxford comma forever.